Repetitive Interview Questions and their response

Prepare for these questions during interviews. Steal my answer and make it your own.

1. Adaptability: To embrace change.
↳Example of how to deal with an unexpected situation.

Steel my response: During my time at Publicis Media, I managed the campaign launch for Samsung Galaxy A Series, a highly anticipated product. Midway through the campaign planning, the lead from Samsung overseeing strategy and creative briefing transitioned out. A new lead joined right at the campaign's launch and expressed dissatisfaction with the existing strategy, planning, and channel distribution.

To address this, I quickly onboarded the new lead, providing a transparent overview of the strategy, data behind our decisions, and the rationale for our channel distribution. Simultaneously, I worked with my internal teams to re-evaluate and adjust the campaign based on the new lead’s feedback while staying aligned with Samsung’s objectives. I established daily check-ins to ensure trust and clear communication throughout the process.

Despite the tight turnaround, we restructured the campaign to meet the new expectations, exceeding the ambitious benchmarks by delivering higher engagement rates and improved ROI. This experience reinforced the importance of adaptability and clear communication in maintaining client trust and achieving success in dynamic situations.

2. Problem-Solving Skills: Can you think on your feet?
↳Examples of times you solved real challenges.

Example Response: At TikTok, I managed a campaign for Indonesia Tourism, and partway through, I noticed that only a single creative was consistently performing well while others underperformed. To address this, I recommended creating multiple iterations of the successful creative and reallocating the budget from the underperforming ones to these new versions.

The new creative set not only maintained performance but further improved engagement rates by 40%. Impressed by the results, the client increased their budget for future campaigns and even shifted part of their budget from other media channels to TikTok, recognizing it as a key driver of their marketing success."

3️. Passion for the Role: Why this job?
↳Research their goals and talk about it.

Example Response: I’m genuinely excited about this role at [Company Name] because of how innovative the company is in using AI and other emerging technologies to create impactful marketing solutions. It’s clear that [Company Name] is always ahead of the curve, and that’s exactly the kind of environment I want to be a part of.

With my experience running campaigns for global brands like Samsung, Netflix, and Spotify, I’ve learned how to design strategies that deliver measurable results. I’m confident my expertise in paid social media and programmatic advertising would contribute to your mission of helping brands scale effectively.

At the same time, I love that [Company Name] values innovation and is always looking for ways to push boundaries. I see this as an opportunity to not only share my skills but also expand my knowledge by learning from the cutting-edge strategies you’re developing, especially with AI and automation. It’s this combination of impact and growth that excites me about joining your team."

4️. Clear Communication: Be concise when you speak.
↳Practice explaining your ideas simply, without jargon.

Example Response: I'm sharing example of GrabFood here how we maintained clear communication with the client and implemented a three-pronged (three ways to achieve same goal), solution-driven approach to address the campaign issue effectively.

Define problem:

While optimizing a campaign for GrabFood, I noticed that broad targeting wasn’t driving conversions effectively after learning phase was over

Solution: We provided three-pronged solution, we suggested client to focus on

• Focus on active app users (browsed or added to cart but not completed the order) + personalised messaging

• Retargeting 1st party data: those who have viewed but didn't convert

• Lapsed Users (Inactive customers)

Strategy 1: so I suggested client narrowing their focus to active app users who had recently browsed restaurants or added items to their cart but hadn’t completed an order.

• We used personalized messaging like, 'Craving something delic'ious? Complete your order now and enjoy free delivery!' or 'Your favorite dishes are waiting—order now and get 15% off!' These ads directly addressed their browsing behavior, making the messaging relevant.

Strategy 2: Additionally, we implemented a retargeting strategy using Grab’s app data. For users who viewed specific cuisines but didn’t order, we displayed carousel ads showcasing top-rated restaurants in those categories.

Strategy 3: For lapsed users who hadn’t ordered in over a month, we sent special offers like, 'We miss you! Here’s 20% off your next meal.'

Result: This approach increased orders by 20% and boosted re-engagement with the app.

5️. Team Spirit: Be collaborators, not solo stars.
↳Example of how you collaborated on a project as a team.

Example Response: Here I am sharing example of brand which I worked for which I absolutely loved which is Foodpanda. (Foodpanda – Collaboration with Creative, PR, and Marketing Teams):

One of the most memorable campaigns I worked on was Foodpanda’s Grand Birthday Sale, where Pau-Pau, their beloved mascot, became the face of the campaign. The goal was to create a unified and impactful message across all channels to drive maximum engagement and participation during this celebratory period.

I collaborated closely with the creative team, PR team, and marketing team to ensure alignment across paid and earned media efforts. The PR team led the charge with influencer partnerships and press releases highlighting Foodpanda’s anniversary offers. My team amplified this narrative through targeted paid social campaigns using a unique strategy tailored for the occasion.

We leveraged User-Generated Content (UGC) by encouraging customers to share their stories and experiences with Pau-Pau using a dedicated hashtag. To incentivize participation, we offered special rewards, such as free delivery vouchers and exclusive birthday discounts, for the most creative posts. We then turned the best UGC into paid ads, showcasing authentic consumer stories and creating a strong emotional connection with the audience.

The campaign’s hashtag gained traction rapidly, with thousands of users participating, surpassing engagement benchmarks for similar campaigns. To qualify as 'viral,' the campaign achieved over a million impressions and a 30% higher share rate than Foodpanda’s average content, indicating widespread organic reach and audience resonance.

This collaborative effort resulted in a 45% increase in engagement across platforms and a 20% rise in app downloads during the campaign. Additionally, post-campaign analysis revealed a 5% uplift in brand lift, proving that our synchronized strategy was not only impactful but also resonated deeply with our target audience.

Working with the creative, PR, and marketing teams was key to the campaign’s success, showcasing how cross-functional collaboration can amplify a brand’s message and deliver exceptional results.

Tip: How You Can Stand Out:
📌 Prepare STAR Stories: Use the Situation (Set the scene means give relevant context to understand campaign background), Task (here define goal and the process or strategy planned to carry out), Action (define all the steps taken to achieve the goal), and Result (direct impact of the result against KPI and additional format to make your stories impactful.
📌Do Your Homework: Show you know the company’s pain points and how you can solve them.
📌Ask Thoughtful Questions: Don’t just ask about the role—ask about team dynamics, challenges, and growth opportunities.

Remember: It’s not just about what you’ve done.

It’s always about what you can do for them.